Google & Social Ads
Treating sponsored links and social advertising through the search for ROI alone is the best way to avoid succeeding or to create an absolute dependency on these platforms. To gain interstellar efficiency from these levers, you have to think them synergistically and echoing your own digital ecosystem.
Like any other lever of digital marketing, SEA and social ads should be considered as additional means of dissemination of content and offers. That’s why we systematically drive the activation of these levers by connecting them to the content strategy and the brand strategy.
Account and platform audit
We audit the performance of your accounts and the use, wisely or not, of the features and the AI offered by the platforms.
We manage your campaigns with attention to detail and remain consistent with the overall objectives of your digital strategy.
Creativity and conversion
We think and test with your formats and content creations in order to get the most performance out of them.
Synergies and transversality
Each of our actions will be part of an optimization logic for the organic pendants of these advertising levers.